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Jaeger-LeCoultre opened its Madison Avenue Boutique in New York City at the end of 2014, and celebrated with Timezone in January of this year.
Last week, the brand hosted a ribbon cutting to open the boutique in New York, as well as in Miami.
Actors Sarah Gadon and Clive Owen were on hand for the New York festivities, along with North American President Philippe Bonay (L) and Jaeger-LeCoultre CEO Daniel Riedo (R)
All of the brand’s boutiques feature a consistent design of rounded, horseshoe-like display, with the spherical baguettes above.
The interior walls are also curved to help shape the space.
img by JLC
The effect is a comforting experience while perusing the replica watches, without any sense of being confined.
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Photographs and décor depict the brand’s rich heritage with polo, the Reverso, car instruments, patents and inventions.
Naturally, everyone came to see some of the brand’s most beautiful pieces
Gyrotourbillon 3
Gyrotourbillon 2 with a Tribute to Polaris 1965
Duometre Spherotourbillon
Jaeger-LeCoultre also had pieces from its 2015 Collection, which focused on the celestial elements in watchmaking
Two days later, Jaeger-LeCoultre cut the ribbon on its boutique in the brand new “Watch Plaza” in Miami’s Design District
This time with international polo star Eduardo Novillo Astrada and his wife, the former model and now professional photographer, Astrid Munoz.
img from Jaeger-LeCoultre
Also on hand was Eduardo Fagliano (L), of the famed Casa Fagliano, makers of polo boots for the Argentine polo team as well as the English Royal Family and many others.
img from Jaeger-LeCoultre
Beginning with the US Edition of the Jaeger-LeCoultre Tribute to 1931 Reverso, Fagliano has produced cordovan straps for a number of Reverso models
Fagliano brought examples of the most recent straps, which are now being produced from Argentina cordovan
The straps are made completely by hand
And some his polo boots also enhance the crafted elements of the boutique
When in New York City or in Miami, be sure to visit the Jaeger-LeCoultre Boutique.
Thank you to the team at Jaeger-LeCoultre, to everyone at the boutiques, and thank you all for coming along!
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